Digital marketing research & tools

Alright, alright, settle down, curious cats. You've probably noticed we're not exactly shouting our groundbreaking strategies from the rooftops. No lengthy white papers, no overly detailed case studies, no "here's EXACTLY how we did it" webinars. And you know what? There's a perfectly good (and dare we say, brilliant) reason for that. It's not that we don't like you. Well, maybe a little bit if you keep trying to steal our lunch money (figuratively speaking, of course... mostly). But the real reason we're playing things a little close to the chest? It's because we don't want you to succeed... at copying us, that is! Think of it like this: we've spent countless late nights fuelled by lukewarm coffee and sheer willpower, wrestling with algorithms, dissecting data, and occasionally having existential crises over the perfect shade of blue for a button. We've stumbled, we've face-planted, and we've finally, gloriously, cracked the code. We've found our secret sauce, our magic formula, the unicorn tears that make our business sparkle. And frankly, darling, we're not about to hand over the recipe. Why would we? So you can waltz in, sprinkle a little of our hard-earned fairy dust on your own operation, and suddenly become our mirror image? Please. Our meticulously crafted strategies are our competitive advantage. They're the reason our customers are swooning, our growth charts are doing the tango, and our competitors are scratching their heads in bewildered envy. Let them scratch! Let them toil! Let them spend their own sleepless nights figuring out the puzzle. While they're busy playing catch-up, we'll be three steps ahead, innovating, iterating, and generally being our fabulous, slightly secretive selves. We're not saying we're hoarding all the good ideas in the world. There's plenty of sunshine for everyone. But our specific brand of sunshine? That's ours. We nurtured it, we watered it, and we're definitely not sharing the fertilizer. So, the next time you see us being a little vague, a little mysterious, remember this: it's not personal. It's strategic. It's our way of staying one delicious, slightly out-of-reach step ahead. Now, if you'll excuse us, we have some top-secret brainstorming to attend to. Don't wait up. You won't find out what we're cooking anyway. 😉

Alright, let's get one thing straight: I, Marksy, your fearless leader in all things marketing, would never be caught dead with mismatched socks. That's just ludicrous, my mother would never. And for the record, I wouldn't dream of dropping a casual "buggered if I know" in a client's blog post, social media feed, or email campaign. We're not a bunch of d*ckheads here at Marksy.com.au. We believe in professionalism! But that doesn't mean we can't have a chat like mates on the street, y'know? I'm not your average suit-wearing dude. Underneath this crisp, freshly-ironed fabric exterior is an Aussie man with a rebellious spirit who doesn't mind causing a ruckus in the marketing world! This corporate menace has been around the marketing block a few times, and I’ve seen it all: the overused stock photos, the boring blog posts, and the mind-numbing email campaigns. We aren't playing silly buggers here at Marksy Digital Marketing, we actually put effort into our marketing. For instance, we once executed a successful "Competitor Conquest" campaign for a small business against their largest competitor. When we noticed the competitor running ads, we launched our own campaign with a blog post and targeted Facebook ads. For every claim they made, we countered with the opposite viewpoint. Their selling point was, "We come to your house and perform X task." In contrast, we highlighted our dedicated space for X task, stressing that doing it outside the home could lead to issues. This highly effective campaign positioned our client as an industry leader while taking potential customers away from the competitor.

Gather 'round, ya bunch of bloody legends! Ever wondered who's the mastermind behind these ripper marketing tips on the Marksy.com.au blog? Well, hold onto your Akubras, 'cause it's none other than yours truly, Markskrill! That's right, me, the krill with a top hat and a thirst for knowledge (and maybe a cheeky stubby or two). I might be smaller than a croc's toenail, but I've got a head full of marketing magic and a heart bigger than Uluru. So, if you're looking to give your business a bit of a fair dinkum boost, stick around and soak up some of this wisdom. I'll have you slinging digital marketing strategies like a seasoned pro in no time. And if you're lucky, I might even share a few of me best-kept secrets (just don't tell the other krill, they'll be spewin'). Now, let's get cracking, shall we? There's a whole lotta marketing gold to be mined, and I'm here to help you strike it rich!

G'day! It's your old pal Markskrill here, back again with another ripper of a blog post. This time, we're gonna tackle a topic that's close to my heart (or whatever the krill equivalent of a heart is): inclusive language. Now, I know what you're thinkin'. "Markskrill, why are we talkin' about words? Shouldn't we be focusin' on, I dunno, makin' websites or somethin'?" And fair dinkum, you're right. But here's the thing: the words we use matter, especially when we're tryin' to reach a whole bunch of different people.

G'day, mates! Markskrill here, your friendly Aussie krill with a knack for digital marketing. Today, we're gonna dive deep into the sea of communication and explore the fascinating world of tone of voice. So, grab your snorkel and let's get started!

G'day! Markskrill here, your favorite crustacean. Today, we're gonna tackle a topic that's got more twists and turns than a croc in a washing machine: capitalisation in titles and headings. Now, before you go chuckin' a wobbly, let me tell ya, it ain't as dry as a dead dingo's donger. We can have fun while we learn, let's not get too crazy with it though, I have to work tonight. First things first, let's have a squiz on why capitalisation matters. See, when you're craftin' a top-notch blog post, you want your titles and headings to grab readers by the eyeballs and scream, "Read me!" And proper capitalisation plays a big part in making that happen. Now, here at Marksy.com.au, we're big fans of sentence case. That means we only capitalise the first word of a title or heading, along with any proper nouns that happen to be hangin' around. Think of it like this: it's casual, laid-back, just like a Sunday arvo with your mates, smashing back cans. But why sentence case, you ask? It turns out, the American Psychological Association (APA), the gurus of academic writing, are also partial to a bit of sentence case. And get this—it all stems from those ancient printing presses! Apparently, way back in the day, it was less costly and more accessible to print in sentence case. We're now writing most of our blog post titles in sentence case. Why? It looks weird to capitalise almost every word! We still do it occasionally for website design, but not everywhere like a capitalisation gremlin. Now, I know what you're thinkin'. "Markskrill, what about other style guides, like Chicago style?" Well, big fella, that's a whole different story. Chicago style is all about title case, which means capitalising most of the words in a title. It's a bit fancy-pants, like wearin' a top hat to Bunnings. But at the end of the day, the most important thing is consistency. Pick a style and stick to it like a blue-tongue lizard on a hot rock. If in doubt capitalise every major word so that no one will find out that you don't know what a proper noun is. When using title case, don't capitalise minor words (this means three letters or fewer). Doing this will make you look competent when writing titles and headings for your blog posts. Before you skedaddle, if you ever find yourself in a straitjacket, just remember your old mate Markskrill is here to help ya out.

G'day! It's ya mate Markskrill here, ready to dish out some digital marketing wisdom with a side of Aussie slang. Today's topic? The wild world of grammar and punctuation! Buckle up, 'cause this ride's gonna be wilder than a brumby on a hot tin roof. Now, before you go chuckin' a wobbly and thinkin' this is gonna be as boring as bat droppings, let me tell ya, good grammar and punctuation are more important than a cold tinnie on a scorcher. They're the secret sauce to makin' your online presence shine brighter than a supernova.