Digital marketing research & tools

G'day, business owners! When it comes to wrangling your social media and getting your digital marketing humming, there's a fair few tools out there vying for your attention. Two names often pop up in the ring: Hootsuite and Marksy's Business Hub . While both can help your online presence, they tackle the digital world from different angles. Let's unpack which might be your better mate for the long haul. Hootsuite: the social media specialist Hootsuite has been a prominent player in the social media management space for ages. It's a solid choice if your main game is streamlining your social media efforts. Its strengths lie in: Advanced Scheduling: Plan and queue your posts across multiple social networks. Audience Engagement: Tools to help identify optimal posting times and engage with your audience. Performance Analytics: Provides essential reports to track engagement and inform your social strategy. For businesses focused almost exclusively on social media, Hootsuite offers a comprehensive suite of features. Marksy's Business Hub: the all-in-one digital mate Now, Marksy's Business Hub steps onto the field as an all-in-one solution built specifically for the needs of small businesses that need more than just social media. It's about simplifying the often complex world of digital marketing by integrating a diverse array of tools into a single, user-friendly platform. Here's how Business Hub extends its reach beyond just social chatter: Content Creator : Effortlessly schedule and manage your social media posts, but also create and push engaging blog content directly to your website. Review Manager : Respond to customer reviews from one central dashboard, ensuring you can maintain your business's online reputation effectively and efficiently. This goes beyond social mentions to actively manage feedback. Website Builder : Quickly and easily create a new website that truly represents your brand and meets your business needs, even if you have no technical skills. Your website is the core of your online presence, not just an add-on. Local Outreach : Automatically sync your business information across various online channels to enhance visibility and improve search engine rankings, crucial for local businesses. The verdict: specialist or all-rounder? Ultimately, the choice comes down to what your business truly needs. If you're a heavy social media user with a simple digital footprint otherwise, Hootsuite could be your go-to. However, if you're a small business looking for an integrated solution that streamlines social media alongside website creation, reputation management, and local visibility, Marksy's Business Hub is designed to simplify your entire digital marketing operation. Discover how Business Hub can streamline your entire digital marketing operation and help your business grow.