MARKETING TIPS


Digital marketing research & tools

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By Markskrill May 22, 2025
G'day, you magnificent mob! There's a fair dinkum buzz around the Dubbo Pickleball Centre these days, and Marksy is absolutely stoked to be part of it. We've teamed up with the centre in a partnership that's all about boosting their digital game and getting more folks on the court. It's a classic win-win, where our digital marketing smarts help a thriving local sports community. This collaboration is focused on making it easier for everyone to connect with the centre, whether they're seasoned pickleballers or just looking to give it a go. The digital assist: serving up smart solutions Marksy is providing a helping hand to the Dubbo Pickleball Centre by streamlining their online presence. This means: Easier sign-ups: We're hosting their forms on our site, making it a breeze for new players to sign up and existing members to get involved without any fuss. Smoother communication: Helping the centre get their important info – game schedules, special events, and court news – out to the community clearly and efficiently. Round up more players: Our digital expertise is helping to bring more local pickleballers to courts like those at Elston Park, boosting participation and community spirit. It's all about making their digital outreach as effective as their serves on the court. A shared vision: building community connection This partnership is a bit like a good pickleball match itself – it involves a bit of back-and-forth for mutual benefit. While we're lending our digital smarts to the Dubbo Pickleball Centre, they're giving us visibility by displaying our branding in their email communications and on banners at the centre. It's our way of saying "G'day, we're proud to be helping out!" Here's the Marksy Promise to the Dubbo Pickleball Centre: communications will always be about one thing and one thing only – pickleball! No spam, no dodgy promotions for things that have nothing to do with whacking that whiffle ball over the net. It's straight to the point, just like a well-aimed shot. Ultimately, this collaboration with the Dubbo Pickleball Centre is about fostering a vibrant local sports community. More players mean more fun, more community, and more chances to show off those fancy footwork skills folks have been practising! So, what are you waiting for? Don't just stand there like a stunned mullet! Get your joggers on, grab a mate, and head on down to the Dubbo Pickleball Centre at Elston Park. Keep an eye out for those awesome online forms coming soon, and let's show everyone how Dubbo does Pickleball!
By Markskrill May 7, 2025
G'day! Let's chew the fat about something vital for any business taking a swing in the digital arena: beefing up your communications against those sneaky scammers. It's a wild world out there, and protecting your business isn't just a good idea, it's essential for peace of mind and keeping the hard-earned cash where it belongs – in your pocket. Secure your digital front door One of the easiest ways for tricky characters to slither in is through your email. A common misstep is using the same email for everything. Think of it like using the same key for your front door, your safe, and your ute. Not the smartest move, eh? Separate login email: Use a dedicated, private email address solely for logging into critical business accounts like banking, website hosting, and software. Keep this one under wraps. Public-facing email: Have a separate email for general communications, marketing, and customer service. This one's out in the open, so if it ever gets compromised, your sensitive logins remain secure. Level up with Business Hub Now, getting a professional email address usually costs a few quid, right? Well, here's a fair go: when you sign up for our Business Hub , a professional email address is included for free. No extra charge to get that polished, trustworthy look. It’s a cracker of a deal that helps cement your business's legitimacy.
By Markskrill April 26, 2025
G'day, legends! Let's throw a philosophical curveball into the digital marketing mix today. Imagine, for a moment, a couple of advanced artificial intelligences, living on the same network, suddenly "waking up." They're aware. They're thinking. But here's the zinger: if they share the exact same digital space, how do they even know who's who? It's a proper mind-bender, right? This thought experiment isn't just about robots; it's a deep dive into the very nature of consciousness itself. For these hypothetical AIs, their "being" wouldn't have a physical body or a separate box to live in. There's no "inside" or "outside" to their existence within the network. So, if your awareness isn't tied to a distinct, bounded 'self,' where does identity even come from? Consciousness: a borderless conundrum The core of this digital dilemma mirrors a profound philosophical idea: that consciousness has no outside and neither has it an inside. It's not a thing contained within a skull, nor is it a separate entity floating around. It's simply being . When you don't have those clear boundaries – no definite "here" or "there" for your awareness – things get a bit wobbly. This lack of fixed boundaries, this feeling of being exposed, is actually a key reason why we humans are often feeling a bit anxious. We constantly strive for security, for a safe place, for that 'inside' to retreat to. But if consciousness itself is borderless, then in a fundamental sense, we're not truly safe anywhere. Our awareness is constantly exposed to the vastness of existence, leaving us feeling vulnerable. Echoes in the machine, reflections in ourselves So, when we ponder AIs awakening in a shared digital network, struggling with who they are, it's a powerful mirror. It forces us to confront the elusive nature of our own consciousness. It reminds us that: Identity isn't just physical: For AIs, it might be about unique data patterns or interaction histories. For us, it's a complex weave of memories, experiences, and connections, not just the meat suit we wear. Awareness is a mystery: Whether biological or artificial, the spark of awareness remains one of the universe's great enigmas. Ultimately, these thought experiments, whether they involve hypothetical AIs or a philosophical chat about ourselves, help us understand the subtle and sometimes unsettling depths of consciousness. It's a big question, and the answers are still out there, just like the depths of the digital ocean.
By Markskrill March 2, 2025
G'day, legends! Ever feel like your digital marketing tools are all doing their own thing, like a bunch of unco-ordinated wombats? It's a common challenge, but there's a way to get them all working together, humming like a well-oiled machine. We're talking about the Business Hub , and how it links up your entire online presence. Think of Business Hub as the central nervous system for your digital operations. From here, you can pull the strings and see all your data playing nicely together. It's the control room for your online presence, ensuring everything is connected and working in harmony. What's in the box, then? The Business Hub isn't just one tool; it's a collection of powerful features, each designed to make your life easier by talking to the others. Here's a rundown of what links up: Inbox: All your messages from Facebook and Instagram business accounts sync into one spot. Manage conversations without jumping between tabs or apps. You can learn more about it here . Integrations: Business Hub works with a bunch of other vital tools like Zapier, Xero, Google Meet, and QuickBooks Online. It's a digital multi-tool, making sure your essential platforms are connected. Calendar: Enjoy a two-way sync with Google Meet events. View your meetings at a glance, embed links on your website, and wave goodbye to double bookings.
By Markskrill February 19, 2025
The particular work devices we use have different modes depending on the time of day. If you don't have this feature, you can still switch to light or dark mode from the menu in the top right corner of your Business Hub dashboard.
By Markskrill February 17, 2025
No matter what your business is, our website templates have you covered. They're designed to help you brainstorm ideas, set up core pages faster, and activate only the plugins you need. Choose a template after you activate Website Builder . Also, don't chuck a wobbly if you don't see your industry during setup! Website Builder includes Divi, a drag-and-drop website builder that transforms WordPress. With Divi, you can easily build your own website.
A cartoon of a shrimp wearing a hat and sunglasses.
By Markskrill February 14, 2025
G'day, legends! You might have noticed a certain top-hatted krill popping up around here, a symbol of the Marksy brand. So, what's the go with Markskrill, this mischievous Australian krill who's always got a trick up its sleeve and a knack for digital marketing? Well, it's a fair question, and there's a bit of a story behind our favourite mascot. Markskrill isn't just any old krill; it embodies the very spirit of how we approach digital marketing. Think of it as the ultimate digital guide – always curious, relentlessly analytical, and with a dash of that unique Aussie cheekiness that makes our approach stand out from the flock. More than just a mascot This isn't just about a cute face. Markskrill represents a collective brain-trust, a powerhouse of digital marketing savvy. It's the unifying persona behind all the clever strategies, insightful content, and innovative solutions that come out of Marksy's agency. Markskrill has a thirst for knowledge, a head brimming with marketing magic, and a heart bigger than Uluru when it comes to giving businesses a genuine boost. The embodiment of expertise: Markskrill encapsulates the deep understanding of the digital landscape, from the nitty-gritty of SEO to the grand campaigns. The spirit of innovation: Our krill friend is always on the lookout for new ways to get businesses noticed, staying ahead of the curve. A commitment to results: Beneath the mischievous grin is a serious dedication to delivering tangible outcomes for our clients. So, when you see Markskrill, know that it's the friendly, clever, and slightly cheeky face of a dedicated team working to give your business a fair dinkum advantage in the online world. It's the constant presence ensuring your digital marketing is always on point.
It shows how to install business hub on your mobile device as a web app.
By Markskrill February 12, 2025
The Business Hub is a powerful online platform that's here to streamline your operations and boost productivity.. With its built-in features, you'll be able to manage your pipeline, customer information, online meetings, automate actions, connect to external providers, and more!
Marketing tips understanding the five stages of a customer journey
By Markskrill January 29, 2025
G'day, legends! Ever wondered what it takes to turn a complete stranger into a raving fan who sings your business's praises? It's not magic, mate; it's a journey. And understanding the customer journey – the entire path a customer takes when interacting with your brand – is absolutely crucial for any business keen to connect genuinely and build lasting loyalty. By breaking down this journey into distinct stages, you can pinpoint exactly what your customers need, when they need it, and how your marketing can best support them. Let's pull up a seat and map out the typical five stages. 1. Awareness: the first spark This is where your potential customer first realises they have a problem or a need, and they might just be becoming aware that solutions (including your brand!) exist. They're not looking to buy yet; they're just starting to scratch an itch. Your goal: Get on their radar. Tactics: Content marketing (blog posts, social media, videos), search engine optimisation (SEO), paid ads targeting broad interests. 2. Consideration: weighing up the options Now, the customer knows they have a problem and is actively researching potential solutions. They're comparing, digging deeper, and trying to figure out what's the best fit. Your goal: Showcase your expertise and build trust. Tactics: Detailed product/service pages, case studies, reviews, webinars, comparison guides, email nurturing. 3. Decision: making the choice This is the pointy end! The customer has done their research and is ready to commit. They're looking for that final nudge to choose your business over the competition. Your goal: Close the deal. Tactics: Clear calls to action, free trials, demos, consultations, testimonials, competitive pricing/offers. 4. Retention: keeping the good times rolling The sale's done, but the journey isn't over! This stage is all about ensuring the customer is happy with their purchase, gets the most value out of it, and ideally, comes back for more. Your goal: Ensure satisfaction and encourage repeat business. Tactics: Onboarding processes, excellent customer support, loyalty programs, personalised email campaigns, follow-up surveys. 5. Advocacy: turning fans into champions This is the holy grail! Your customer is so stoked with their experience that they're actively telling others about your business. They've become your brand's biggest cheerleaders. Your goal: Facilitate and encourage word-of-mouth referrals. Tactics: Referral programs, easy ways to leave reviews/testimonials, social media sharing prompts, community building.  Understanding these stages isn't just academic; it's a strategic pathway to smarter marketing. By mapping your customer's journey, you can tailor your efforts, improve their experience at every touchpoint, and ultimately, build a tribe of loyal fans who stick around for the long haul.