Digital marketing research & tools

G'day, legends! In a world buzzing with social feeds and algorithm changes, there’s one digital marketing channel that consistently cuts through the noise: email. For local businesses especially, email marketing remains a powerhouse solution, offering a direct line straight to your customers' inboxes. It's the digital equivalent of a friendly wave from across the street, building connections and driving genuine local growth. Don't let anyone tell you email is old school. It's simply effective, especially for connecting with your community. Why email marketing is still a champion for locals Email marketing continues to be a top performer for local businesses for a few ripper reasons: Direct communication: Unlike social media, where algorithms control who sees your message, an email goes straight to the inbox. It's a direct, personal channel. Cost-effective and high ROI: Sending emails is incredibly efficient. You can reach a large number of people with targeted messages without breaking the bank, often seeing a fantastic return on your investment. Personalisation power: Email campaigns allow for serious personalisation. You can segment your audience and tailor messages to specific interests, making your communication feel relevant and local. Building relationships and loyalty: Regular, valuable emails foster trust and encourage repeat business. It’s how you turn a one-off customer into a loyal local advocate. Driving direct action: Whether it's promoting a new local offer, announcing an event, or simply reminding folks about your services, email is brilliant at driving immediate action. Introducing Direct Campaign: your new email mate To help local businesses harness this power, we've been brewing up something special: Direct Campaign , our new email marketing product. It's designed to make creating, sending, and tracking email campaigns as easy as Sunday morning. Now, a heads-up, legends: Direct Campaign is currently in Beta mode. What does that mean? It's still in development, with the full release expected around October. We're refining it, adding bells and whistles, and making it absolutely schmick. For the early adopters who are keen to get a jump start and understand the ins and outs of testing new tech, it's an exciting opportunity. Think of it as a chance to get in early and help shape the product – we recommend you proceed at your own risk during this Beta phase. Get the direct approach working for you Ready to unlock the power of direct communication and drive real growth for your local business? Our Email Creation and Broadcasting service, powered by the Direct Campaign product, offers a compelling way to connect with your audience. If you're willing to jump into the Beta and explore this powerful tool before its full release, you could be ahead of the curve in your local market.