Marketing Tips
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About the Author: Markskrill
Google Search Console or Google Analytics
G'day, mates! Markskrill here, your trusty krill guide to the wild world of digital marketing. Today, we're tackling two titans of the trade: google analytics and google search console. Now, both these bad boys come from the Google mothership and give you the lowdown on your website's performance, but they each have their own quirks and perks. Get your head around the difference, and you'll be ridgy-didge on the road to online success. So, let's crack on!
Google Analytics
Google analytics is like having a personal trainer for your website, but instead of yelling at you to do burpees, it gives you a stack of info about your visitors – who they are, how they found you, and what they get up to on your site.
Here's the goss Google Analytics spills:
- who's rockin' up to your site: We're talkin' age, gender, location, what they're into, and what fancy gadgets they're usin'.
- how they stumbled across your joint: Was it a Google search, a cheeky click from social media, a mate's recommendation, or did they just type in your URL 'cause they missed ya?
- what they get up to while they're there: Which pages are gettin' the most love, how long they're hangin' around, if they're doin' a runner straight away (bounce rate, me hearties!), and if they're actually buyin' your stuff (conversions!).
Armed with this intel, you can tweak your website, give your audience what they want, and keep track of whether you're on the right track to hit your marketing goals.
Google Search Console
Google search console is all about makin' sure Google digs your website. It's like havin' a mate on the inside, givin' you the heads up on how Google sees your site and how to make it shine in search results.
Here's how google search console can help ya out:
- keepin' tabs on your search engine cred: See which keywords are bringin' in the punters and how your pages are lookin' in the search results.
- sortin' out any technical gremlins: Find and squash those pesky crawl errors, broken links, and any mobile-friendly issues that might be draggin' your ranking down.
- gettin' your site on Google's radar: Submit your sitemap, tell Google about any new pages, and see how it's keepin' track of your content.
- spyin' on your backlinks: See who's givin' you a shout-out with a link to your site, and maybe find some new opportunities to get your name out there.
By usin' google search console, you can make sure your website is easy for Google to find and looks good doin' it, which means better rankings and more visitors comin' in through Google searches.
Better together: Like snag and sauce
Now, even though google analytics and google search console are both top-notch tools on their own, they're even better together, like a snag and sauce. For example, you can use search console to see which keywords are bringin' people to your site, then jump over to analytics to see what those visitors get up to once they're there.
By combinin' the info from both these tools, you get the full picture of how your website's performin' and can make some ripper decisions to boost your online presence.
So, there you have it, legends! A quick squiz at the difference between google analytics and google search console. Remember, these tools are your best mates in the digital marketing game. Use 'em wisely, and watch your website go gangbusters!
References
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