Test Your Knowledge: Flashcards & Quiz
Brush up on your marketing lingo with our interactive flashcards, then see how well you've learned with a quick quiz! The more you play, the sharper you get. This is your go-to resource for solidifying key concepts.
Marketing Terms:
Explore our list of marketing terms and learn more about each category by clicking the buttons. Discover valuable marketing resources and tools tailored to help your small business.
A/B Testing
Comparing two versions of a webpage or app against each other to determine which performs better.A/B TestingBounce Rate
Percentage of visitors who enter the site and then leave rather than continuing to view other pages.Bounce RateConversion Rate
Percentage of visitors who complete a desired action, like making a purchase.Conversion RateKeyword
Terms people enter into search engines to find information or products.KeywordLead Generation
The process of attracting and converting prospects into someone who has indicated interest in your product.Lead GenerationSocial Media Marketing
Using social media platforms to connect with your audience to build your brand, increase sales, and drive traffic.Social Media MarketingContent Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.Content MarketingEmail Marketing
Sending commercial messages to a group of people via email.Email MarketingSearch Engine Optimisation
Optimizing a website to rank higher in search engine results.Search Engine OptimisationBrand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.Brand AwarenessEngagement Rate
A metric that measures the level of interaction a piece of content receives from an audience based on a specific social media platform.Engagement RateSentiment Analysis
The process of determining whether a piece of writing is positive, negative, or neutral.Sentiment AnalysisTarget Audience
A particular group of consumers most likely to want your product or service.Target AudienceContent Calendar
A schedule for planning and publishing content, typically used for social media and blog posts.Content CalendarBrand Voice
The distinct personality a brand takes on in its communications.Brand VoiceCustomer Journey
The complete sum of experiences that customers go through when interacting with your company and brand.Customer JourneyReach
The total number of people who see your content.ReachPersona
A fictional representation of your ideal customer based on market research and real data about your existing customers.PersonaOmnichannel
A multichannel approach to sales and marketing that provides the customer with a seamless and integrated customer experience.OmnichannelLanding Page
A standalone web page, created specifically for a marketing or advertising campaign.Landing PageFreemium
A pricing strategy by which a product or service is provided free of charge, but money is charged for additional features, services, or virtual goods.Freemium
