Sentiment Analysis
Definition: The process of determining whether a piece of writing is positive, negative, or neutral.
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Marketing Terms:
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A/B Testing
Comparing two versions of a webpage or app against each other to determine which performs better.WEBSITE SOLUTIONSBounce Rate
Percentage of visitors who enter the site and then leave rather than continuing to view other pages.EMAIL MARKETINGConversion Rate
Percentage of visitors who complete a desired action, like making a purchase.WEBSITE SOLUTIONSKeyword
Terms people enter into search engines to find information or products.LOCAL MARKETINGLead Generation
The process of attracting and converting prospects into someone who has indicated interest in your product.WEBSITE SOLUTIONSSocial Media Marketing
Using social media platforms to connect with your audience to build your brand, increase sales, and drive traffic.SOCIAL MARKETINGContent Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.WEBSITE SOLUTIONSEmail Marketing
Sending commercial messages to a group of people via email.EMAIL MARKETINGSearch Engine Optimisation
Optimizing a website to rank higher in search engine results.LOCAL MARKETINGBrand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.LOCAL MARKETINGEngagement Rate
A metric that measures the level of interaction a piece of content receives from an audience based on a specific social media platform.SOCIAL MARKETINGSentiment Analysis
The process of determining whether a piece of writing is positive, negative, or neutral.REVIEW MANAGEMENTTarget Audience
A particular group of consumers most likely to want your product or service.LOCAL MARKETINGContent Calendar
A schedule for planning and publishing content, typically used for social media and blog posts.SOCIAL MARKETINGBrand Voice
The distinct personality a brand takes on in its communications.WEBSITE SOLUTIONSCustomer Journey
The complete sum of experiences that customers go through when interacting with your company and brand.WEBSITE SOLUTIONSReach
The total number of people who see your content.SOCIAL MARKETINGPersona
A fictional representation of your ideal customer based on market research and real data about your existing customers.LOCAL MARKETINGOmnichannel
A multichannel approach to sales and marketing that provides the customer with a seamless and integrated customer experience.WEBSITE SOLUTIONSLanding Page
A standalone web page, created specifically for a marketing or advertising campaign.WEBSITE SOLUTIONSFreemium
A pricing strategy by which a product or service is provided free of charge, but money is charged for additional features, services, or virtual goods.LOCAL MARKETING
