Conversion Rate
Definition: Percentage of visitors who complete a desired action, like making a purchase.
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Marketing Terms:
Explore our list of marketing terms and learn more about each category by clicking the buttons. Discover valuable marketing resources and tools tailored to help your small business.
A/B Testing
Comparing two versions of a webpage or app against each other to determine which performs better.LEARN MOREBounce Rate
Percentage of visitors who enter the site and then leave rather than continuing to view other pages.LEARN MOREConversion Rate
Percentage of visitors who complete a desired action, like making a purchase.LEARN MOREKeyword
Terms people enter into search engines to find information or products.LEARN MORELead Generation
The process of attracting and converting prospects into someone who has indicated interest in your product.LEARN MORESocial Media Marketing
Using social media platforms to connect with your audience to build your brand, increase sales, and drive traffic.LEARN MOREContent Marketing
Creating and distributing valuable, relevant, and consistent content to attract and retain a target audience.LEARN MOREEmail Marketing
Sending commercial messages to a group of people via email.LEARN MORESearch Engine Optimisation
Optimizing a website to rank higher in search engine results.LEARN MOREBrand Awareness
The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.LEARN MOREEngagement Rate
A metric that measures the level of interaction a piece of content receives from an audience based on a specific social media platform.LEARN MORESentiment Analysis
The process of determining whether a piece of writing is positive, negative, or neutral.LEARN MORETarget Audience
A particular group of consumers most likely to want your product or service.LEARN MOREContent Calendar
A schedule for planning and publishing content, typically used for social media and blog posts.LEARN MOREBrand Voice
The distinct personality a brand takes on in its communications.LEARN MORECustomer Journey
The complete sum of experiences that customers go through when interacting with your company and brand.LEARN MOREReach
The total number of people who see your content.LEARN MOREPersona
A fictional representation of your ideal customer based on market research and real data about your existing customers.LEARN MOREOmnichannel
A multichannel approach to sales and marketing that provides the customer with a seamless and integrated customer experience.LEARN MORELanding Page
A standalone web page, created specifically for a marketing or advertising campaign.LEARN MOREFreemium
A pricing strategy by which a product or service is provided free of charge, but money is charged for additional features, services, or virtual goods.LEARN MORE
