Marketing Tips


We're all about providing value, but we won't shy away from subtly promoting our products every once in a while!

January 29, 2025

About the Author: Markskrill

The 5 stages of a customer journey


Today, we're gonna dive deep into the customer journey, that winding path your customers take from the moment they first hear about your business to the moment they (hopefully) become loyal fans.


We won't cover creating a visual customer journey map in this blog post. First, Let's explain the stages, bite-sized information is much easier to understand.

Stage 1: Awareness

This is where it all starts. Your potential customer first becomes aware of your business, maybe through an ad, a social media post, or a good old-fashioned word-of-mouth recommendation. They're just dipping their toes in the water, getting a feel for what you're all about.

Stage 2: Consideration

Now, they're intrigued. They're checking out your website, reading reviews, and comparing you to the competition. They're thinking, "Hmm, maybe this could be what I'm looking for..."

Stage 3: Decision

This is the moment of truth. They've weighed their options, and they're ready to make a purchase. Kerching! But hold your horses, the journey ain't over yet.

"Your Customer"

Just because a consumer has bought your product or service doesn’t necessarily mean they're fully committed as your customer. We believe that a consumer in the retention or loyalty stage can still be evaluating options and making decisions. They might be trying your product or service alongside those of your competitors.

Stage 4: Retention

You've got yourself a customer, but now you gotta keep them coming back for more. This is where loyalty programs, top-notch customer service, and a bit of good ol' Aussie charm come in handy.

Stage 5: Loyalty

The holy grail! Your happy customer becomes a walking, talking billboard for your business, recommending you to their mates and singing your praises online. This is where the magic happens, and your business really starts to grow.

Why should you care about the customer journey?


Well, understanding the customer journey helps you:


  • Identify pain points: Are customers getting lost on your website? Are they confused about your pricing? Knowing the customer journey helps you spot those roadblocks and smooth the way for a better customer experience.
  • Personalize your marketing: By knowing where your customers are in their journey, you can tailor your marketing messages to their specific needs and interests. No more one-size-fits-all marketing, mate!
  • Build stronger relationships: When you understand the customer journey, you can better anticipate your customers' needs and provide them with the support they need, when they need it. This builds trust and loyalty, turning one-time buyers into lifelong fans.

So, there you have it, the 5 stages of the customer journey.

By understanding this journey, you can create a better experience for your customers, build stronger relationships, and ultimately, grow your business. Now go forth and conquer, ya Aussie legends!

References

As a commercial entity focused on providing engaging and accessible content, we generally do not include formal citations, references, or lists of sources. However, there may be instances where we directly quote or significantly draw upon the work of others, in which case we will always provide appropriate credit where it is due.

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Markskrill

G'day, I'm Markskrill, the friendly face of Marksy.com.au! A mischievous Australian krill with a passion for all things digital marketing. I'm here to guide you through the terrifying world of business, using a playful tone and simplified concepts.

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