Marketing Tips
We're all about providing value, but we won't shy away from subtly promoting our products every once in a while!

About the Author: Markskrill
Unpacking the cost of creativity in digital marketing
G'day, small biz owners! It's your pal Markskrill here, back with some marketing magic. Today, we're gonna tackle a topic that's close to my heart (and probably yours too): the cost of creativity.
Now, we all know that creativity is the lifeblood of any good marketing campaign. It's what helps you stand out from the crowd, grab attention, and build a brand that people love. But let's be real, creativity can be expensive. Hiring designers, writers, and other creatives can eat a big hole in your budget, leaving you with less to spend on other important things.
But don't worry, there's a way to unleash your creative genius without breaking the bank! The secret? Templates and standard operating procedures (SOPs).
Templates
Your creative shortcut
Templates are pre-designed layouts or formats that you can use for various marketing materials. Think social media posts, email newsletters, blog articles, and even website pages. By using templates, you can ensure consistency in your branding and messaging while saving time and money on design costs.
Here at Marksy.com.au, we use templates for a lot of our marketing materials. For example, we have a template for our blog posts that includes sections for the title, headings, subheadings, body text, and images. This ensures that all our blog posts have a consistent look and feel, making them easily recognizable to our readers.
Standard Operating Procedures
Your creative roadmap
SOPs are step-by-step instructions that outline how to complete a specific task. In the context of marketing, SOPs can be used for everything from creating content to running social media campaigns. By following SOPs, you can ensure that your marketing efforts are efficient and effective, freeing up your time and resources to focus on other tasks.
We use SOPs extensively at Marksy.com.au. For example, we have an SOP for our social media team that outlines how to create and schedule social media posts. This ensures that all our social media content is aligned with our brand voice and messaging.
The benefits of templates and SOPs
Using templates and SOPs can bring a whole host of benefits to your small business, including:
- Reduced costs: By streamlining your creative process, you can save money on design and production costs.
- Increased efficiency: Templates and SOPs can help you speed up your production process, allowing you to create more content in less time.
- Improved consistency: Templates ensure that your branding and messaging are consistent across all your marketing materials.
- Reduced errors: SOPs can help you minimize errors and ensure that your marketing campaigns are executed flawlessly.
- Increased creativity: By taking care of the mundane tasks, templates and SOPs free up your mind to focus on the creative aspects of your marketing campaigns.
Unleash your creative potential
So there you have it, folks! Templates and SOPs are your secret weapons for unleashing creativity without breaking the bank. By incorporating these tools into your marketing arsenal, you can free up time, money, and mental space to focus on what really matters: creating amazing content that engages your audience and drives business growth.
Remember, creativity doesn't have to be expensive. With a little planning and organization, you can create a creative powerhouse that's both effective and affordable.
That's all for now, folks. Stay creative and keep on swimming!
References
As a commercial entity focused on providing engaging and accessible content, we generally do not include formal citations, references, or lists of sources. However, there may be instances where we directly quote or significantly draw upon the work of others, in which case we will always provide appropriate credit where it is due.
Join our exclusive marketing newsletter
Psst! Hey, you! Yeah, you! Wanna be part of something bigger than yourself? Something… exclusive? Sign up for our Business Hub. You'll get a free CRM and become a member of our super-secret email cult (don't worry, we only meet on Tuesdays… or is it Wednesdays? I can't remember, I'm just a krill).




