Digital marketing research & tools

What exactly is a domain name?

Alright, alright, settle down, curious cats. You've probably noticed we're not exactly shouting our groundbreaking strategies from the rooftops. No lengthy white papers, no overly detailed case studies, no "here's EXACTLY how we did it" webinars. And you know what? There's a perfectly good (and dare we say, brilliant) reason for that. It's not that we don't like you. Well, maybe a little bit if you keep trying to steal our lunch money (figuratively speaking, of course... mostly). But the real reason we're playing things a little close to the chest? It's because we don't want you to succeed... at copying us, that is! Think of it like this: we've spent countless late nights fuelled by lukewarm coffee and sheer willpower, wrestling with algorithms, dissecting data, and occasionally having existential crises over the perfect shade of blue for a button. We've stumbled, we've face-planted, and we've finally, gloriously, cracked the code. We've found our secret sauce, our magic formula, the unicorn tears that make our business sparkle. And frankly, darling, we're not about to hand over the recipe. Why would we? So you can waltz in, sprinkle a little of our hard-earned fairy dust on your own operation, and suddenly become our mirror image? Please. Our meticulously crafted strategies are our competitive advantage. They're the reason our customers are swooning, our growth charts are doing the tango, and our competitors are scratching their heads in bewildered envy. Let them scratch! Let them toil! Let them spend their own sleepless nights figuring out the puzzle. While they're busy playing catch-up, we'll be three steps ahead, innovating, iterating, and generally being our fabulous, slightly secretive selves. We're not saying we're hoarding all the good ideas in the world. There's plenty of sunshine for everyone. But our specific brand of sunshine? That's ours. We nurtured it, we watered it, and we're definitely not sharing the fertilizer. So, the next time you see us being a little vague, a little mysterious, remember this: it's not personal. It's strategic. It's our way of staying one delicious, slightly out-of-reach step ahead. Now, if you'll excuse us, we have some top-secret brainstorming to attend to. Don't wait up. You won't find out what we're cooking anyway. 😉

G'day legends. Markskrill here! Your favourite mischievous Aussie mascot. You know my style – maybe a bit cheekier, perhaps closer to the edge than your average corporate update? Sometimes that particular perspective comes in handy when navigating... complex communication terrain. And being a krill? Well, let's just say it offers a certain... unique viewpoint from lower down the food chain. Anyway! Enough about marine biology. You know how everyone bangs on about 'transparency'? Lovely ideal, sounds great in a press release. But back in the real world – where spreadsheets have feelings and competitors have stickybeaks – sometimes you need less 'window pane' and more 'strategically placed frosted glass'. Or maybe even a full-on fog machine for the boardroom! We're talking about mastering communication not just as information-sharing, but as narrative control . Let's dive into the good stuff.

Alright, buckle up, buttercup, because Uncle Markskrill's about to take you on a hectic ride through the wild world of OBM, or Organisational Behaviour Management, as the academics call it. Think of OBM as the lovechild of psychology and business, a bit like a dirty mullet – business in the front, party in the back. Now, I ain't gonna lie, OBM can be a bit stiff, like that stale sock you hide behind the bed every night. But fear not, little guy, 'cause Markskrill's here to spice things up! Before you start yawning and thinkin' this is gonna be some boring lecture, hold your horsies! We're gonna have a bit of fun with this, and maybe even learn a thing or two. First things first, let's talk about motivation. Now, forget all that Maslow's hierarchy of needs nonsense – that's about as useful as a screen door on a submarine. What really motivates people? Well, according to Markskrill's extensive research (read: eavesdropping at the pub), it's a combination of fear, greed, and the occasional promise of a good root. Before you clutch your pearls and call me a deviant, hear me out. Fear, in the right dose, can be a powerful motivator. It's like a shot of adrenaline to the heart, getting those lazy bones moving and shaking. Greed, on the other hand, is like a juicy [Insert substance abuse slur here] – it keeps 'em striving for more, more, more! And as for the good root… well, let's just say that a happy worker is a productive worker. Listen though, I love a good spanking as much as the next guy, but OBM ain't just about the good times. It's also about creating a workplace where people actually want to show up, instead of calling in sick every Monday with a mysterious case of the "Mondays." This means fostering a culture of trust, respect, and camaraderie – a place where everyone feels like they belong, like a family of misfits and reprobates. Speaking of misfits and reprobates, let's talk about conflict resolution. Forget all that touchy-feely, kumbaya crap. Sometimes, you just gotta let people duke it out, like a good old-fashioned pub brawl – It clears the air, gets every passerby pumped, and the customers love it! It usually ends with them hugging it out, then sobbing for two hours about who hurt them in the past. Of course, I'm not saying you should encourage your employees to start throwing hands every time they disagree. The point is, conflict ain't always a bad thing. It's an opportunity to let off some steam, hash things out, and come up with creative solutions. So, there you have it, bruh – a crash course in OBM, Markskrill-style. It's a bit like a drunken game of Twister – messy, unpredictable, and always good for a laugh. Now, if you'll excuse me, I'm gonna go grab another beer and see if I can start a fight with a barstool. And remember, if you join our email list, you're basically in a cult now. But don't worry, it's a cute cult, with lots of free stuff and exclusive content. Just don't ask me to drink the Kool-Aid. I'm a krill, remember? I prefer seawater.

Gather 'round and let me spin you a yarn about reputation management.

Alright, let's get one thing straight: I, Marksy, your fearless leader in all things marketing, would never be caught dead with mismatched socks. That's just ludicrous, my mother would never. And for the record, I wouldn't dream of dropping a casual "buggered if I know" in a client's blog post, social media feed, or email campaign. We're not a bunch of d*ckheads here at Marksy.com.au. We believe in professionalism! But that doesn't mean we can't have a chat like mates on the street, y'know? I'm not your average suit-wearing dude. Underneath this crisp, freshly-ironed fabric exterior is an Aussie man with a rebellious spirit who doesn't mind causing a ruckus in the marketing world! This corporate menace has been around the marketing block a few times, and I’ve seen it all: the overused stock photos, the boring blog posts, and the mind-numbing email campaigns. We aren't playing silly buggers here at Marksy Digital Marketing, we actually put effort into our marketing. For instance, we once executed a successful "Competitor Conquest" campaign for a small business against their largest competitor. When we noticed the competitor running ads, we launched our own campaign with a blog post and targeted Facebook ads. For every claim they made, we countered with the opposite viewpoint. Their selling point was, "We come to your house and perform X task." In contrast, we highlighted our dedicated space for X task, stressing that doing it outside the home could lead to issues. This highly effective campaign positioned our client as an industry leader while taking potential customers away from the competitor.

Choosing between Hootsuite and Marksy.com.au can be a bit of a head-scratcher, eh? Both are chock-full of goodies to help you wrangle your social media, but they each have their own strengths and quirks. To pick the right one for your biz, you gotta weigh 'em up carefully and see which one tickles your fancy. This blog post will give you the lowdown on both platforms, so you can make a choice that'll have you shouting "Hooroo!" to your social media woes.

Gather 'round, ya bunch of bloody legends! Ever wondered who's the mastermind behind these ripper marketing tips on the Marksy.com.au blog? Well, hold onto your Akubras, 'cause it's none other than yours truly, Markskrill! That's right, me, the krill with a top hat and a thirst for knowledge (and maybe a cheeky stubby or two). I might be smaller than a croc's toenail, but I've got a head full of marketing magic and a heart bigger than Uluru. So, if you're looking to give your business a bit of a fair dinkum boost, stick around and soak up some of this wisdom. I'll have you slinging digital marketing strategies like a seasoned pro in no time. And if you're lucky, I might even share a few of me best-kept secrets (just don't tell the other krill, they'll be spewin'). Now, let's get cracking, shall we? There's a whole lotta marketing gold to be mined, and I'm here to help you strike it rich!

First off, how do you say "phenomenology"?

Some people, they reckon it’s goofy behaviour to write titles and headings in sentence case. They think it’s not formal enough, not professional enough. But you know what I say? I say, "Jack off peanut " Sentence case is the way to go, and I’ll tell you why. First of all, it’s approachable. When you write in sentence case, it’s like you’re having a yarn with your reader. It’s like you’re saying, "Hey, mate, come on in and have a cuppa". Second, it's readable. When you write in title case, all those capital letters can be a bit overwhelming. It's Like Someone's Shouting at You! But when you write in sentence case, it's like talking to your ex again for the first time. 💖... 🤮 Sentence case gently caresses your eyeballs, or your ears if you're using assistive technology. And third, it’s simple. When you write in sentence case, there’s only one rule: capitalise the first word and every proper noun. What’s a proper noun, you ask? Well, it’s a noun that refers to a specific person, place, or thing. For example, "Markskrill," "Australia," and "Marksy.com.au" are all proper nouns. At the end of the day, sentence case is the duck's nuts when it comes to writing titles and headings. It’s approachable, readable, and simple - if you know what a proper noun is, which we don't. Now, if you’ll excuse me, I’m gonna go skull kiss a road-train. Just joking, I'm not allowed near the truck stop anymore. Don't ask.

G'day! It's your old pal Markskrill here, back again with another ripper of a blog post. This time, we're gonna tackle a topic that's close to my heart (or whatever the krill equivalent of a heart is): inclusive language. Now, I know what you're thinkin'. "Markskrill, why are we talkin' about words? Shouldn't we be focusin' on, I dunno, makin' websites or somethin'?" And fair dinkum, you're right. But here's the thing: the words we use matter, especially when we're tryin' to reach a whole bunch of different people.

G'day, mates! Let's talk about negative reviews. They're a bit of a pain in the backside, aren't they? But don't worry, I'm here to help you deal with them. First things first, don't panic. It's normal to get a negative review every now and then. Even the best businesses cop some flak from time to time. Second, don't take it personally. It's not you, it's them. The customer may have had a bad day, or they may be just plain grumpy. Third, don't ignore it. Respond to the review as soon as possible. Thank the customer for their feedback and apologize for any inconvenience caused. Fourth, don't get defensive. Be polite and professional, even if the customer is being a jerk. Fifth, don't offer to refund or compensate the customer. This will only encourage more negative reviews. Finally, don't forget to learn from your mistakes. Use negative reviews as an opportunity to improve your business.

G'day, mates! Markskrill here, your friendly Aussie krill with a knack for digital marketing. Today, we're gonna dive deep into the sea of communication and explore the fascinating world of tone of voice. So, grab your snorkel and let's get started!

G'day, mates! Markskrill here, your friendly neighbourhood krill with a knack for digital marketing. Now, let's dive headfirst into a topic that's got more twists and turns than a croc in a croc-pot: Protecting your business from employee poaching.

G'day, small business legends! Let's dive into the nitty-gritty of getting those reviews rolling in for your local business. It's a ripper of a way to build trust and credibility with potential customers.