Digital marketing research & tools

Alright, alright, settle down, curious cats. You've probably noticed we're not exactly shouting our groundbreaking strategies from the rooftops. No lengthy white papers, no overly detailed case studies, no "here's EXACTLY how we did it" webinars. And you know what? There's a perfectly good (and dare we say, brilliant) reason for that. It's not that we don't like you. Well, maybe a little bit if you keep trying to steal our lunch money (figuratively speaking, of course... mostly). But the real reason we're playing things a little close to the chest? It's because we don't want you to succeed... at copying us, that is! Think of it like this: we've spent countless late nights fuelled by lukewarm coffee and sheer willpower, wrestling with algorithms, dissecting data, and occasionally having existential crises over the perfect shade of blue for a button. We've stumbled, we've face-planted, and we've finally, gloriously, cracked the code. We've found our secret sauce, our magic formula, the unicorn tears that make our business sparkle. And frankly, darling, we're not about to hand over the recipe. Why would we? So you can waltz in, sprinkle a little of our hard-earned fairy dust on your own operation, and suddenly become our mirror image? Please. Our meticulously crafted strategies are our competitive advantage. They're the reason our customers are swooning, our growth charts are doing the tango, and our competitors are scratching their heads in bewildered envy. Let them scratch! Let them toil! Let them spend their own sleepless nights figuring out the puzzle. While they're busy playing catch-up, we'll be three steps ahead, innovating, iterating, and generally being our fabulous, slightly secretive selves. We're not saying we're hoarding all the good ideas in the world. There's plenty of sunshine for everyone. But our specific brand of sunshine? That's ours. We nurtured it, we watered it, and we're definitely not sharing the fertilizer. So, the next time you see us being a little vague, a little mysterious, remember this: it's not personal. It's strategic. It's our way of staying one delicious, slightly out-of-reach step ahead. Now, if you'll excuse us, we have some top-secret brainstorming to attend to. Don't wait up. You won't find out what we're cooking anyway. 😉

Alright, buckle up, buttercup, because Uncle Markskrill's about to take you on a hectic ride through the wild world of OBM, or Organisational Behaviour Management, as the academics call it. Think of OBM as the lovechild of psychology and business, a bit like a dirty mullet – business in the front, party in the back. Now, I ain't gonna lie, OBM can be a bit stiff, like that stale sock you hide behind the bed every night. But fear not, little guy, 'cause Markskrill's here to spice things up! Before you start yawning and thinkin' this is gonna be some boring lecture, hold your horsies! We're gonna have a bit of fun with this, and maybe even learn a thing or two. First things first, let's talk about motivation. Now, forget all that Maslow's hierarchy of needs nonsense – that's about as useful as a screen door on a submarine. What really motivates people? Well, according to Markskrill's extensive research (read: eavesdropping at the pub), it's a combination of fear, greed, and the occasional promise of a good root. Before you clutch your pearls and call me a deviant, hear me out. Fear, in the right dose, can be a powerful motivator. It's like a shot of adrenaline to the heart, getting those lazy bones moving and shaking. Greed, on the other hand, is like a juicy [Insert substance abuse slur here] – it keeps 'em striving for more, more, more! And as for the good root… well, let's just say that a happy worker is a productive worker. Listen though, I love a good spanking as much as the next guy, but OBM ain't just about the good times. It's also about creating a workplace where people actually want to show up, instead of calling in sick every Monday with a mysterious case of the "Mondays." This means fostering a culture of trust, respect, and camaraderie – a place where everyone feels like they belong, like a family of misfits and reprobates. Speaking of misfits and reprobates, let's talk about conflict resolution. Forget all that touchy-feely, kumbaya crap. Sometimes, you just gotta let people duke it out, like a good old-fashioned pub brawl – It clears the air, gets every passerby pumped, and the customers love it! It usually ends with them hugging it out, then sobbing for two hours about who hurt them in the past. Of course, I'm not saying you should encourage your employees to start throwing hands every time they disagree. The point is, conflict ain't always a bad thing. It's an opportunity to let off some steam, hash things out, and come up with creative solutions. So, there you have it, bruh – a crash course in OBM, Markskrill-style. It's a bit like a drunken game of Twister – messy, unpredictable, and always good for a laugh. Now, if you'll excuse me, I'm gonna go grab another beer and see if I can start a fight with a barstool. And remember, if you join our email list, you're basically in a cult now. But don't worry, it's a cute cult, with lots of free stuff and exclusive content. Just don't ask me to drink the Kool-Aid. I'm a krill, remember? I prefer seawater.

Gather 'round and let me spin you a yarn about reputation management.

Alright, let's get one thing straight: I, Marksy, your fearless leader in all things marketing, would never be caught dead with mismatched socks. That's just ludicrous, my mother would never. And for the record, I wouldn't dream of dropping a casual "buggered if I know" in a client's blog post, social media feed, or email campaign. We're not a bunch of d*ckheads here at Marksy.com.au. We believe in professionalism! But that doesn't mean we can't have a chat like mates on the street, y'know? I'm not your average suit-wearing dude. Underneath this crisp, freshly-ironed fabric exterior is an Aussie man with a rebellious spirit who doesn't mind causing a ruckus in the marketing world! This corporate menace has been around the marketing block a few times, and I’ve seen it all: the overused stock photos, the boring blog posts, and the mind-numbing email campaigns. We aren't playing silly buggers here at Marksy Digital Marketing, we actually put effort into our marketing. For instance, we once executed a successful "Competitor Conquest" campaign for a small business against their largest competitor. When we noticed the competitor running ads, we launched our own campaign with a blog post and targeted Facebook ads. For every claim they made, we countered with the opposite viewpoint. Their selling point was, "We come to your house and perform X task." In contrast, we highlighted our dedicated space for X task, stressing that doing it outside the home could lead to issues. This highly effective campaign positioned our client as an industry leader while taking potential customers away from the competitor.

G'day, small biz owners! It's your pal Markskrill here, back with some marketing magic. Today, we're gonna tackle a topic that's close to my heart (and probably yours too): the cost of creativity. Now, we all know that creativity is the lifeblood of any good marketing campaign. It's what helps you stand out from the crowd, grab attention, and build a brand that people love. But let's be real, creativity can be expensive. Hiring designers, writers, and other creatives can eat a big hole in your budget, leaving you with less to spend on other important things. But don't worry, there's a way to unleash your creative genius without breaking the bank! The secret? Templates and standard operating procedures (SOPs).

Gather 'round, ya bunch of bloody legends! Ever wondered who's the mastermind behind these ripper marketing tips on the Marksy.com.au blog? Well, hold onto your Akubras, 'cause it's none other than yours truly, Markskrill! That's right, me, the krill with a top hat and a thirst for knowledge (and maybe a cheeky stubby or two). I might be smaller than a croc's toenail, but I've got a head full of marketing magic and a heart bigger than Uluru. So, if you're looking to give your business a bit of a fair dinkum boost, stick around and soak up some of this wisdom. I'll have you slinging digital marketing strategies like a seasoned pro in no time. And if you're lucky, I might even share a few of me best-kept secrets (just don't tell the other krill, they'll be spewin'). Now, let's get cracking, shall we? There's a whole lotta marketing gold to be mined, and I'm here to help you strike it rich!

First off, how do you say "phenomenology"?

They didn't think it was possible at first. We didn't either when we first learned about organic website visitors; it blew our minds.

G'day! It's your old pal Markskrill here, back again with another ripper of a blog post. This time, we're gonna tackle a topic that's close to my heart (or whatever the krill equivalent of a heart is): inclusive language. Now, I know what you're thinkin'. "Markskrill, why are we talkin' about words? Shouldn't we be focusin' on, I dunno, makin' websites or somethin'?" And fair dinkum, you're right. But here's the thing: the words we use matter, especially when we're tryin' to reach a whole bunch of different people.

G'day mate! It's your friendly krill, Markskrill, here to discuss a topic that has probably crossed every business owner's mind at some point: should I hire someone with education or experience? Now, before we dive in, let me clarify something. When I say "uneducated employee," I'm not referring to someone who lacks intelligence or capabilities. I'm simply talking about individuals who may not have formal qualifications or a traditional educational background.

G'day, mates! Are you ready to unlock the secrets of keyword research and boost your website's SEO? Let's dive into three top tips to improve your keyword game.

G'day, mates! Markskrill here, your friendly neighbourhood krill with a knack for digital marketing. Now, let's dive headfirst into a topic that's got more twists and turns than a croc in a croc-pot: Protecting your business from employee poaching.

If you reckon your online business listings are just some fancy digital whatnots, you're in for a rude shock. They're the bloody lifeblood of your business, connectin' you to cashed-up customers like a Bondi tradie to a slab of VB.

You might be wonderin' why email marketing is still worth your time in this day and age. Well, let me tell ya, it's like a boomerang – it keeps comin' back! First off, email lets you connect directly with your customers. It's like sendin' a message in a bottle, but instead of washin' up on some random beach, it lands right in their inbox. No need to worry about algorithms or social media shenanigans, just pure, unadulterated communication. Secondly, email helps you build relationships with your customers. It's like havin' a yarn over a cuppa, keepin' 'em in the loop and showin' 'em you care. And who doesn't love a good chinwag? Thirdly, email allows you to target your messages like a crack shot with a rifle. You can send different messages to different groups of people, so everyone gets somethin' relevant to them. It's like a personalized postcard from your latest holiday, just for them. Fourthly, email is a top-notch way to show off your value. Share some ripper content, like blog posts, tips, and exclusive offers. It's like givin' your customers a little somethin' special to show 'em you're thinkin' of 'em. And finally, email is the perfect way to spread the word about your latest shenanigans. Got a new product or a sale on? Shout it from the rooftops with an email blast. It's like havin' your own personal town crier, but without the funny hat and bell.  So there you have it, mates. Email marketing is still a true blue champion in the digital world. It's like a trusty old Holden, always there to get you where you need to go.

G'day, small business legends! Let's dive into the nitty-gritty of getting those reviews rolling in for your local business. It's a ripper of a way to build trust and credibility with potential customers.

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G'day, mates! Markskrill here, your friendly Aussie krill with a knack for all things digital marketing. Today, we're gonna dive deep into the fascinating world of search intent.

Oi, oi, oi! Ever tried to herd cats? Bloody impossible, right? That's what it's like tryin' to run a brand without brand identity guidelines, chaos reigns supreme! These guidelines, they're like a sheepdog for your brand, keepin' everything in line and lookin' schmick. Now, cast your peepers on Marksy.com.au, they're the ducks guts when it comes to this brand identity shebang. Their guidelines are clear as a bell, no room for stuff ups. Everythin' they pump out, from their website to their social media, it's all singin' from the same hymn sheet, like a bunch of galahs on a wire. Think of it like buildin' a barbie, mate. You need the right bits and bobs in the right spot to make it sizzle. Your logo, your colours, the way you chinwag with your customers, it all needs to gel, see? So, what's the go with these guidelines, you ask? Well, let's crack 'em open and have a sticky beak: Logo: Your logo, it's like your brand's face, mate. Gotta be used right, same size, same spot, every time. No muckin' around. Colour palette: Colours, they can make or break ya. Pick the right ones and stick to 'em like a tick on a dog. Don't be changin' 'em like a chameleon. Typography: Fonts, they're like your brand's voice, mate. Make sure they're easy to read and fit your brand's style. No choppin' and changin' like a blowfly in a butcher shop. Imagery: A picture paints a thousand words, they reckon. So choose 'em wisely, mate. Make sure they're relevant and show off your brand's values. Voice and tone: How you chat to your audience is important, too. Whether you're goin' for a matey vibe or somethin' a bit fancy pants, keep it consistent. Follow these guidelines, and you'll be ridin' high. Your brand will be as recognizable as a kangaroo in a boxing ring. Just like Marksy.com.au, you'll be buildin' a brand that's tougher than a croc's hide. So, there you have it, ya pack of galahs! Brand identity guidelines, they're the secret weapon for a bonza brand. Now, go forth and create a brand that's as memorable as a spider in a thong!

Let's explore the 4 P's of marketing, which are the key ingredients to cooking up a successful marketing strategy.