Digital marketing research & tools

What exactly is a domain name?

Alright, alright, settle down, curious cats. You've probably noticed we're not exactly shouting our groundbreaking strategies from the rooftops. No lengthy white papers, no overly detailed case studies, no "here's EXACTLY how we did it" webinars. And you know what? There's a perfectly good (and dare we say, brilliant) reason for that. It's not that we don't like you. Well, maybe a little bit if you keep trying to steal our lunch money (figuratively speaking, of course... mostly). But the real reason we're playing things a little close to the chest? It's because we don't want you to succeed... at copying us, that is! Think of it like this: we've spent countless late nights fuelled by lukewarm coffee and sheer willpower, wrestling with algorithms, dissecting data, and occasionally having existential crises over the perfect shade of blue for a button. We've stumbled, we've face-planted, and we've finally, gloriously, cracked the code. We've found our secret sauce, our magic formula, the unicorn tears that make our business sparkle. And frankly, darling, we're not about to hand over the recipe. Why would we? So you can waltz in, sprinkle a little of our hard-earned fairy dust on your own operation, and suddenly become our mirror image? Please. Our meticulously crafted strategies are our competitive advantage. They're the reason our customers are swooning, our growth charts are doing the tango, and our competitors are scratching their heads in bewildered envy. Let them scratch! Let them toil! Let them spend their own sleepless nights figuring out the puzzle. While they're busy playing catch-up, we'll be three steps ahead, innovating, iterating, and generally being our fabulous, slightly secretive selves. We're not saying we're hoarding all the good ideas in the world. There's plenty of sunshine for everyone. But our specific brand of sunshine? That's ours. We nurtured it, we watered it, and we're definitely not sharing the fertilizer. So, the next time you see us being a little vague, a little mysterious, remember this: it's not personal. It's strategic. It's our way of staying one delicious, slightly out-of-reach step ahead. Now, if you'll excuse us, we have some top-secret brainstorming to attend to. Don't wait up. You won't find out what we're cooking anyway. 😉

G'day legends. Markskrill here! Your favourite mischievous Aussie mascot. You know my style – maybe a bit cheekier, perhaps closer to the edge than your average corporate update? Sometimes that particular perspective comes in handy when navigating... complex communication terrain. And being a krill? Well, let's just say it offers a certain... unique viewpoint from lower down the food chain. Anyway! Enough about marine biology. You know how everyone bangs on about 'transparency'? Lovely ideal, sounds great in a press release. But back in the real world – where spreadsheets have feelings and competitors have stickybeaks – sometimes you need less 'window pane' and more 'strategically placed frosted glass'. Or maybe even a full-on fog machine for the boardroom! We're talking about mastering communication not just as information-sharing, but as narrative control . Let's dive into the good stuff.

Alright, let's get one thing straight: I, Marksy, your fearless leader in all things marketing, would never be caught dead with mismatched socks. That's just ludicrous, my mother would never. And for the record, I wouldn't dream of dropping a casual "buggered if I know" in a client's blog post, social media feed, or email campaign. We're not a bunch of d*ckheads here at Marksy.com.au. We believe in professionalism! But that doesn't mean we can't have a chat like mates on the street, y'know? I'm not your average suit-wearing dude. Underneath this crisp, freshly-ironed fabric exterior is an Aussie man with a rebellious spirit who doesn't mind causing a ruckus in the marketing world! This corporate menace has been around the marketing block a few times, and I’ve seen it all: the overused stock photos, the boring blog posts, and the mind-numbing email campaigns. We aren't playing silly buggers here at Marksy Digital Marketing, we actually put effort into our marketing. For instance, we once executed a successful "Competitor Conquest" campaign for a small business against their largest competitor. When we noticed the competitor running ads, we launched our own campaign with a blog post and targeted Facebook ads. For every claim they made, we countered with the opposite viewpoint. Their selling point was, "We come to your house and perform X task." In contrast, we highlighted our dedicated space for X task, stressing that doing it outside the home could lead to issues. This highly effective campaign positioned our client as an industry leader while taking potential customers away from the competitor.

G'day, small biz owners! It's your pal Markskrill here, back with some marketing magic. Today, we're gonna tackle a topic that's close to my heart (and probably yours too): the cost of creativity. Now, we all know that creativity is the lifeblood of any good marketing campaign. It's what helps you stand out from the crowd, grab attention, and build a brand that people love. But let's be real, creativity can be expensive. Hiring designers, writers, and other creatives can eat a big hole in your budget, leaving you with less to spend on other important things. But don't worry, there's a way to unleash your creative genius without breaking the bank! The secret? Templates and standard operating procedures (SOPs).

Gather 'round, ya bunch of bloody legends! Ever wondered who's the mastermind behind these ripper marketing tips on the Marksy.com.au blog? Well, hold onto your Akubras, 'cause it's none other than yours truly, Markskrill! That's right, me, the krill with a top hat and a thirst for knowledge (and maybe a cheeky stubby or two). I might be smaller than a croc's toenail, but I've got a head full of marketing magic and a heart bigger than Uluru. So, if you're looking to give your business a bit of a fair dinkum boost, stick around and soak up some of this wisdom. I'll have you slinging digital marketing strategies like a seasoned pro in no time. And if you're lucky, I might even share a few of me best-kept secrets (just don't tell the other krill, they'll be spewin'). Now, let's get cracking, shall we? There's a whole lotta marketing gold to be mined, and I'm here to help you strike it rich!

First off, how do you say "phenomenology"?

Some people, they reckon it’s goofy behaviour to write titles and headings in sentence case. They think it’s not formal enough, not professional enough. But you know what I say? I say, "Jack off peanut " Sentence case is the way to go, and I’ll tell you why. First of all, it’s approachable. When you write in sentence case, it’s like you’re having a yarn with your reader. It’s like you’re saying, "Hey, mate, come on in and have a cuppa". Second, it's readable. When you write in title case, all those capital letters can be a bit overwhelming. It's Like Someone's Shouting at You! But when you write in sentence case, it's like talking to your ex again for the first time. 💖... 🤮 Sentence case gently caresses your eyeballs, or your ears if you're using assistive technology. And third, it’s simple. When you write in sentence case, there’s only one rule: capitalise the first word and every proper noun. What’s a proper noun, you ask? Well, it’s a noun that refers to a specific person, place, or thing. For example, "Markskrill," "Australia," and "Marksy.com.au" are all proper nouns. At the end of the day, sentence case is the duck's nuts when it comes to writing titles and headings. It’s approachable, readable, and simple - if you know what a proper noun is, which we don't. Now, if you’ll excuse me, I’m gonna go skull kiss a road-train. Just joking, I'm not allowed near the truck stop anymore. Don't ask.

G'day! It's your old pal Markskrill here, back again with another ripper of a blog post. This time, we're gonna tackle a topic that's close to my heart (or whatever the krill equivalent of a heart is): inclusive language. Now, I know what you're thinkin'. "Markskrill, why are we talkin' about words? Shouldn't we be focusin' on, I dunno, makin' websites or somethin'?" And fair dinkum, you're right. But here's the thing: the words we use matter, especially when we're tryin' to reach a whole bunch of different people.

G'day mate! It's your friendly krill, Markskrill, here to discuss a topic that has probably crossed every business owner's mind at some point: should I hire someone with education or experience? Now, before we dive in, let me clarify something. When I say "uneducated employee," I'm not referring to someone who lacks intelligence or capabilities. I'm simply talking about individuals who may not have formal qualifications or a traditional educational background.

G'day, mates! Markskrill here, your friendly Aussie krill with a knack for digital marketing. Today, we're gonna dive deep into the sea of communication and explore the fascinating world of tone of voice. So, grab your snorkel and let's get started!

G'day! Today, we're gonna dive deep into the world of business goals and marketing goals. They might sound like two peas in a pod, but trust me, they're as different as chalk and cheese. While these two types of goals are interconnected and can influence one another, they serve distinct purposes that necessitate unique strategies tailored to achieve them effectively.

G'day! Markskrill here, your favorite crustacean. Today, we're gonna tackle a topic that's got more twists and turns than a croc in a washing machine: capitalisation in titles and headings. Now, before you go chuckin' a wobbly, let me tell ya, it ain't as dry as a dead dingo's donger. We can have fun while we learn, let's not get too crazy with it though, I have to work tonight. First things first, let's have a squiz on why capitalisation matters. See, when you're craftin' a top-notch blog post, you want your titles and headings to grab readers by the eyeballs and scream, "Read me!" And proper capitalisation plays a big part in making that happen. Now, here at Marksy.com.au, we're big fans of sentence case. That means we only capitalise the first word of a title or heading, along with any proper nouns that happen to be hangin' around. Think of it like this: it's casual, laid-back, just like a Sunday arvo with your mates, smashing back cans. But why sentence case, you ask? It turns out, the American Psychological Association (APA), the gurus of academic writing, are also partial to a bit of sentence case. And get this—it all stems from those ancient printing presses! Apparently, way back in the day, it was less costly and more accessible to print in sentence case. We're now writing most of our blog post titles in sentence case. Why? It looks weird to capitalise almost every word! We still do it occasionally for website design, but not everywhere like a capitalisation gremlin. Now, I know what you're thinkin'. "Markskrill, what about other style guides, like Chicago style?" Well, big fella, that's a whole different story. Chicago style is all about title case, which means capitalising most of the words in a title. It's a bit fancy-pants, like wearin' a top hat to Bunnings. But at the end of the day, the most important thing is consistency. Pick a style and stick to it like a blue-tongue lizard on a hot rock. If in doubt capitalise every major word so that no one will find out that you don't know what a proper noun is. When using title case, don't capitalise minor words (this means three letters or fewer). Doing this will make you look competent when writing titles and headings for your blog posts. Before you skedaddle, if you ever find yourself in a straitjacket, just remember your old mate Markskrill is here to help ya out.

G'day! It's ya mate Markskrill here, ready to dish out some digital marketing wisdom with a side of Aussie slang. Today's topic? The wild world of grammar and punctuation! Buckle up, 'cause this ride's gonna be wilder than a brumby on a hot tin roof. Now, before you go chuckin' a wobbly and thinkin' this is gonna be as boring as bat droppings, let me tell ya, good grammar and punctuation are more important than a cold tinnie on a scorcher. They're the secret sauce to makin' your online presence shine brighter than a supernova.

G'day, mates! Let's talk about text contrast. This ain't some boring design lecture, nah! We're gonna make this fun, like a night out with ya mates. Text contrast is like the difference between a snag on the barbie and a shrimp on the barbie. One stands out, the other... not so much. Think of your website as a party. You want your guests (readers) to see the good stuff (text) easily. If your text blends into the background, it's like hiding the beer at a barbie – no one's gonna be happy. So, how do you make your text pop? It's all about the colors, mate.

Today, we're gonna dive deep into the customer journey, that winding path your customers take from the moment they first hear about your business to the moment they (hopefully) become loyal fans. We won't cover creating a visual customer journey map in this blog post. First, Let's explain the stages, bite-sized information is much easier to understand.

It's ya boi, Markskrill, back at it again with another ripper blog post. Now, I know what you're thinkin': "Colons and semicolons? Snoozefest!" But hold your horses, mate, 'cause I'm gonna break it down for ya in a way that'll make ya laugh and learn at the same time.

Digital advertising is an ever-evolving space, and it's essential to understand the metrics that are used to measure its success. Knowing which metrics are important and how to interpret them can help you make more informed decisions about your campaigns. From click-through rates (CTR) to cost per acquisition (CPA), tracking the right metrics is key for any successful digital advertising campaign. By selecting the right digital advertising metrics and monitoring them closely, you can ensure that your campaigns are as effective as possible.

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G'day, mates! Markskrill here, your friendly neighbourhood krill, and today I'm gonna be yarnin' about somethin' that's near and dear to me heart: website accessibility. Now, I know what you're thinkin', "Accessibility? Sounds a bit boring, doesn't it?" But trust me, it's more exciting than a croc in a bathtub!

Hey there, small business legends! It's your friendly krill, Markskrill , here to chat about typography and why it matters for your brand. Typography is the art and technique of arranging type to make written language legible, readable, and appealing. It's more than just picking fonts; it's about creating a visual identity that aligns with your brand's personality. Think of it as the clothes your words wear.

G'day! Markskrill here, your favorite krill with a knack for all things digital. And today, let's dive deep into the ocean of web accessibility and explore the wonders of WCAG. Just like a krill needs clean water to swim about, websites need to be accessible for everyone, including people with disabilities. That's where the Web Content Accessibility Guidelines (WCAG) come in. They're like a set of buoys guiding us towards a more inclusive online world.

G'day, mates! Markskrill here, your friendly Aussie krill with a knack for all things digital marketing. Today, we're gonna dive deep into the fascinating world of search intent.

Today, we're gonna unravel the secrets of a strong brand identity and why you need guidelines to keep it in tip-top shape. So, grab a cuppa and let's dive in!

Ever felt like a little krill in a big ocean, wondering how you stack up against the sharks? That's where market share comes in. It's a measure of how much of the total market your business controls. Think of it like this: the ocean is the market, and all the fish in it are your competitors. Your market share is the percentage of fish that you can catch. Now, there are a few ways to calculate market share. One way is by revenue. Let's say the total market for your product is worth $100 million. If your company's revenue is $10 million, then your market share is 10%. Another way is by units sold. If the total number of units sold in the market is 100,000 and your company sold 10,000 units, then your market share is again 10%. Market share is important because it can give you an idea of how well your business is doing compared to your competitors. It can also help you to set goals and track your progress.  So, there you have it, mates. A simple explanation of market share. Now go out there and catch some fish!

Oi, oi, oi! Ever tried to herd cats? Bloody impossible, right? That's what it's like tryin' to run a brand without brand identity guidelines, chaos reigns supreme! These guidelines, they're like a sheepdog for your brand, keepin' everything in line and lookin' schmick. Now, cast your peepers on Marksy.com.au, they're the ducks guts when it comes to this brand identity shebang. Their guidelines are clear as a bell, no room for stuff ups. Everythin' they pump out, from their website to their social media, it's all singin' from the same hymn sheet, like a bunch of galahs on a wire. Think of it like buildin' a barbie, mate. You need the right bits and bobs in the right spot to make it sizzle. Your logo, your colours, the way you chinwag with your customers, it all needs to gel, see? So, what's the go with these guidelines, you ask? Well, let's crack 'em open and have a sticky beak: Logo: Your logo, it's like your brand's face, mate. Gotta be used right, same size, same spot, every time. No muckin' around. Colour palette: Colours, they can make or break ya. Pick the right ones and stick to 'em like a tick on a dog. Don't be changin' 'em like a chameleon. Typography: Fonts, they're like your brand's voice, mate. Make sure they're easy to read and fit your brand's style. No choppin' and changin' like a blowfly in a butcher shop. Imagery: A picture paints a thousand words, they reckon. So choose 'em wisely, mate. Make sure they're relevant and show off your brand's values. Voice and tone: How you chat to your audience is important, too. Whether you're goin' for a matey vibe or somethin' a bit fancy pants, keep it consistent. Follow these guidelines, and you'll be ridin' high. Your brand will be as recognizable as a kangaroo in a boxing ring. Just like Marksy.com.au, you'll be buildin' a brand that's tougher than a croc's hide. So, there you have it, ya pack of galahs! Brand identity guidelines, they're the secret weapon for a bonza brand. Now, go forth and create a brand that's as memorable as a spider in a thong!

Let's explore the 4 P's of marketing, which are the key ingredients to cooking up a successful marketing strategy.